The Problem

Kenya is home to about 10 Million unregistered women owned micro-enterprises. The annual credit gap for these micro-enterprises is greater than $1.5 Billion.

Lack of credit history, financial illiteracy and minimal asset ownership limits women and adolescent girls access to credit, inhibiting their socio-economic mobility.

Our Model

We leverage mobile-based technology to provide working capital, financing for productive assets, distribution of tailored financial literacy content and to build credit profiles for women and adolescent girls who own micro-enterprises.

Our customers are members of locally registered groups of between 10-25 members based on their business type (mostly common business type in close proximity). These are formal groups that meet often and are run by elected officials. The loan products are issued to individuals but membership and continued participation in the registered groups is a prerequisite. The inherent peer-to-peer pressure amongst members’ drive loan repayment and is key to building a robust business ecosystem in underserved markets. Adolescent girls and younger women access adequate mentorship as members share their business experiences during meetings.

Target customers

Who? Women and Adolescent girls

Location? Underserved Markets

Business Size? Micro-enterprises

Age? 17 – 45 Years

Monthly Income? $50 - $500

Education? Basic Level/Secondary School

Why? Untapped Growth Potential