Marketing and Communications
Kerubo is a Marketing and Communications enthusiast who aims to transform the African marketing consultancy industry from a “feel good” output industry to a data driven one where clients clearly tie investment to returns. She wants the response to the question “How successful was the marketing campaign?” to change from “It was very popular” to “It lead to incremental revenue of X%”.
She is currently the Deputy Director, Marketing and Communications, Centum Investments. She has worked across various sectors, for different global brands including; Barclays Bank, Kenya Airways, LG Electronics and GlaxoSmithKline.
Kerubo helps the board with decisions around internal and external brand strategy and communication.